For 2023, Gue made a partnership with Snipes, a well-known retailer of streetwear and sneakers. For the project, the artist wore one of the iconic outfits from one of its brands, Karl Kani, at his biggest concert, the show, held on July 10 at the Ippodromo Snai San Siro. Also, on July 13, 2023, a seflie session was held with Gue and his fans inside the Snipes store in Corso Buenos Aires, Milan.