During the Sanremo Festival, Rkomi, who is also passionate about sports, wanted to offer his fans something unique and engaging to do together.
He made it happen by organizing a morning run called Il Ritmo Delle Corse, inspired by his festival song Il Ritmo Delle Cose, along the city’s coastline, inviting his fans to join him every step of the way.
Asics didn’t miss the opportunity to accompany the artist, who trained in a full outfit.