Rkomi was selected as Paco Rabanne’s Brand Ambassador Italy through 2022, and confirmed for 2023. Also, the iconic One Million perfume was featured within the video clip of his “Ossa Rotte” single, which reached more than 1MLN views. On February 2023, on the occasion of Valentine’s Day, some radio spots with his voice were transmitted over the major Italian radio stations, promoting the One Million parfum.