In 2023, Gaia collaborated with the iconic lifestyle brand Nike, producing training videos for the NIKE TRAINING APP focused on Breath Work, meditation, and Yoga. For the occasion, she was teamed up with trainer Giulia Peditto, officially becoming a catalyst for the brand. She also participated as a guest at the Yoga International Day organized by the brand, holding a panel talk and bringing her experience with mindfulness and wellness to the stage.
Gaia took part in a professional campaign titled ‘A Feel For Every You’, published in
August, 2023. For the occasion, she partecipated in a global spot that embraces the concept of fitness and how it means different things to every one of us. The new Nike leggins were promoted.