Joshua Bale, known artistically as JOSHUA, is an Italian artist with a dual style that combines alternative R&B and hip hop. What characterizes all of his projects is his international appeal and his ability to merge different cultures and musical genres. He writes many songs in collaboration with other authors, publishing them on digital platforms, and manages to attract attention mainly thanks to the uniqueness of his vocal timbre and his well-defined artistic identity. His freestyles become popular on Instagram and TikTok, reaching a vast audience. In 2023, together with his partner Dunkan, he founded his brand FROM DA HOOD as a form of expression, cultural identification and exemplification of the values of street culture. He participates alongside Shablo, Gue & Tormento at the Festival of Sanremo 2025 with the song “La mia parola”.