Sfera Ebbasta was chosen to celebrate the launch of Pepsi Zero in Italy, in which the fashion brand GCDS and Pepsi have collaborated to create limited edition items.
The partnership includes an campaign shot in Los Angeles, in which the main protagonists were Sfera, Veneda Carter and Dita Von Teese, all wearing pieces from the GCDSxPepsi capsule collection. The creative direction was made by the renowned Morelli Brothers.