The bond between Sfera Ebbasta and KFC was born in the United States, the place where much of the artist’s “Famous” album was made: there, between recordings, he discovered KFC’s famous fried chicken. In 2020, in fact, Sfera joined forces with the famous fast food chain to create an interesting cooperative project, brought for the first time in the italian scene. The two released an online capsule collection consisting of hoodie,t-shirt,trucker hat and cup in which the face of the legendary Colonel Sanders was replaced by the singer’s portrait, only to be paired with the signature $€. In addition to the merch, a menu dedicated to the album was available in all KFC Italy for a limited time.