In 2023, from February 28 and until March 12 in MDs throughout Italy, cereals from the brand Yummers in collaboration with Sfera Ebbasta will were exclusively and in limited edition. Collectable polaroids of the artist are featured within these. In facts, the packages display the image of the rapper, who signed some copies randomly distributed in some MD outlets.
In May 2023, there was a second launch with a new product developped: Cookies ‘N Cream flavour as a reference to the track in collaboration with Gue and Anna.