BASED IN MILAN
WORKING WORLDWIDE

SFERA EBBASTA

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239 PLATINUM RECORDS

33 GOLDEN RECORDS

6.9 MILLION MONTHLY LISTENERS ON SPOTIFY

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Gionata Boschetti, aka Sfera Ebbasta, was born in the Milano hinterland. His career took off in 2015 when he met the producer Charlie Charles, marking the beginning of his influence on the new and young Italian rap and hip-hop scene through trap music. Since 2015, Sfera Ebbasta has released 5 official albums and an EP. He has achieved international success through collaborations with various artists and producers. In November 2020, he released the album “Famoso”, which gained gold certification in less than 24 hours and platinum certification within one week of its launch. It became the 1st most listened to Italian album on Spotify worldwide in its debut week. In May 2022 he released the EP “Italiano” in collaboration with RVSSIAN, featuring artists like Fivio Foreign and Myke Towers. In Nomember 2023, the artist released “X2VR,” which became the most streamed album in the history of Italy in a single day, with over 18 million streams, and gained a platinum record in 1 week. Sfera Ebbasta also became the only European artist to be in the top ten most listened artists in the world and the first in Italy. In 2024, he performed for the first time in a stadium, being the San Siro Stadium (Milan) the venue for two sold-out nights. In march 2025 he returns live for his “Sfera Ebbasta Summer tour” of 13 dates, in italian arenas and festivals.

BRAND COLLABORATIONS

SFERA EBBASTA X YUMMERS

SFERA EBBASTA X TIMBERLAND

SFERA EBBASTA X KFC

WACKO'S
2024
Sfera Ebbasta partnered with the iconic potato chip brand Wacko’s through 2024, creating a limited edition called “Wacko’s L’ultima Ebbasta” which was presented through a social ad. In addition, a contest was launched for the occasion in which it was possible to win an autographed T-shirt. The limited edition, launched in May and available in OOH resellers, was sold out even before the beginning of summer.
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TIMBERLAND
2024
The artist collaborated with the international footwear brand to create a limited edition of their famous Yellow Boot. Not only are they a symbol of Sfera Ebbasta’s career -the “cracks” on the design represent his growth, the challenges he faced and more, but they also contain additional customization, handmade by himself, in which he tinted different colors on each boot to make them unique. Sfera Ebbasta wore, for the first time, his custom boots at both of his shows at San Siro. The 225 pairs were found for sale online some days after the last performance.
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AU VODKA
2024
For the second year, Sfera Ebbasta continues as Brand Ambassador of the vodka brand, AU Vodka.
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G-Shock
2024
Sfera Ebbasta has been chosen, once again, Brand Ambassador in 2024. The artist announced the partnership through his social channels, in which he is shown rehearsing for the summer tour wearing an iconic brand watch.
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PRIME
2024
Sfera Ebbasta became the first italian music artist to be Ambassador of Prime, renowed brand created by Logan Paul & Ksi
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NEW ERA
2023
Sfera Ebbasta collaborated with New Era for his free show in which he announced the release of his latest album, X2VR. The brand was present as one of the merch of the album
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G-Shock
2023
In Novembre 2023, Sfera Ebbasta announce the release of his last album, X2VR, in a free show for 5K people. For this activity, a collaboration with G-Shock was made, in which the brand was added to the entrance backdrop. They also created the countdown video before the artist’s show, in which a G-Shock watch was shown.
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AU VODKA
2023
Au Vodka arrives for the first time in Italy, thanks to an exclusive partnership with Sfera Ebbasta. For the occasion, a social campaign was created.
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PEPSI
2023
Sfera Ebbasta was chosen to celebrate the launch of Pepsi Zero in Italy, in which the fashion brand GCDS and Pepsi have collaborated to create limited edition items. The partnership includes an campaign shot in Los Angeles, in which the main protagonists were Sfera, Veneda Carter and Dita Von Teese, all wearing pieces from the GCDSxPepsi capsule collection. The creative direction was made by the renowned Morelli Brothers.
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YUMMERS
2023
In 2023, from February 28 and until March 12 in MDs throughout Italy, cereals from the brand Yummers in collaboration with Sfera Ebbasta were found exclusively and in limited edition. Collectable polaroids of the artist were featured within these. In facts, the packages displayed the image of the rapper, who signed some copies randomly distributed in some MD outlets.
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G-SHOCK
2023
Sfera participated in G-Shock’s 2022-2023 social campaign, along with his partner Angelina, in which they sponsored together one of the brand’s most popular watch models.
TRAPSTAR
2022
To celebrate the release of his new EP “Italian,” Sfera Ebbasta collaborated with Trapstar to create a limited edition capsule.
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SPONTINI
2022
For the release of the new EP “Italiano” on May 2022, the artist collaborated with Spontini, one of Milan’s best-known pizzerias. For the occasion, the brand added two limited edition pizzas to its menu: ‘Italiano’ and ‘Mamma Mia’. Later, they organized an event in NY to bring the brand and the EP abroad for the first time.
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HAVANA CLUB
2022
In 2022, Sfera Ebbasta and the Havana Club brand teamed up in the single “Italiano Anthem,” the first track extracted from the new EP in collaboration with producer Rvssian, which is entitled precisely “Italiano.” Indeed, in the music video of the artist’s, filmed entirely between Capri and Anacapri, there are brands and products for commercial purposes with Havana Club as their own Sponsor.
Barrow
2021
Barrow launched its new capsule created in collaboration with artist Sfera Ebbasta: a collection inspired by the world of super cars and racing. The capsule consists of 16 pieces, including hoodies, t-shirts, pants and caps. Each item is inspired by the racing scenario, capturing in the graphic elements references to black and white checkered flags, racing suits and cars.
Tatras
2021
Tatras, a luxury brand characterized by Japanese minimalism revisited with a Western twist, announced in November 2021 an exclusive collaboration with multi-platinum artist Sfera Ebbasta, resulting in a cross-season capsule with an urban and cosmopolitan soul. Featuring technical performance and contemporary aesthetics, with neutral colorways contrasted with bright colors, the capsule collection Sfera Ebbasta x Tatras consists of a sweatshirt, a T-shirt, two gilets and two down bomber jackets.
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EVISU
2021
The artist together with Evisu, the cult brand specialized in the production of jeans, for the first time in Italy, created a collection with various denim items, such as shirts, pants and jackets, as well as sweatshirts and logo t-shirts, for which he has been the Italian Brand Ambassador. The inspiration of the items fell on the graffiti scene, which contaminated the various branding by way of freshly painted ditag.
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EJ
2021
From the cooperation between designer Domenico Formichetti and rapper Sfera Ebbasta was born Enterprise Japan, a fusion of streetwear and sports design in pursuit of the perfect balance between style and performance.
TOMMY HILFIGER
2020
Tommy Hilfiger launched the TOMMY JEANS Eyewear campaign starring Sfera Ebbasta, the new Italian brand ambassador. Introducing more sustainable materials and production methods, the collection builds on the brand’s global vision of “Make it Possible,” to create eco-friendly fashion “that attracts attention and engages millennials through iconic, fun and always relevant musical talent.”
KFC
2020
The bond between Sfera Ebbasta and KFC was born in the United States, the place where much of the artist’s “Famous” album was made: there, between recordings, he discovered KFC’s famous fried chicken. In 2020, in fact, Sfera joined forces with the famous fast food chain to create an interesting cooperative project, brought for the first time in the italian scene. The two released an online capsule collection consisting of hoodie,t-shirt,trucker hat and cup in which the face of the legendary Colonel Sanders was replaced by the singer’s portrait, only to be paired with the signature $€. In addition to the merch, a menu dedicated to the album was available in all KFC Italy for a limited time.
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DOLCE GABBANA
2020
Dolce & Gabbana, through its official Instagram account, unveiled a brand new capsule collection with artist Sfera Ebbasta consisting of a T- shirt available in two different colors, white and black. The collection is totally inspired by the world of graffiti. Also, on the occasion of the release of the album ” Famoso,” a Super Deluxe Box – D&G Edition” containing vinyl and brand merchandise was released.
MAC
2019
Mac Cosmetics Italia created a commercial dedicated to its “Love Me Lipstick” collection, renamed “Love Me Ebbasta” for the occasion, starring Sfera Ebbasta. Once an X Factor judge, the artist embodies a modern Cupid in the commercial by throwing a series of swipe ups with his cell phone instead of arrows. ‘Love At First Swipe’ is the international claim of the Love Me Lipstick campaign, which inspired the creativity of the commercial made by Fremantle. This branded content was part of a series of ancillary content to the 2019 X Factor sponsorship that the M-A-C Cosmetics brand leveraged to communicate the new product range on digital touchpoints.
FRANKLIN & MARSHALL
2018
The iconic brand of modern American varsity launched a collaboration with Sfera Ebbasta. The artist worked closely with Franklin & Marshall’s creative team, combining his artistic vision with the varsity spirit that has always characterized the brand. This is how the Sfera capsule collection for Franklin & Marshall was born, which is composed of printed T- shirts and blouses, peach cotton sweatshirts with hoods and cargo pants, for a total of 11 items.
Stance
2018
The Californian brand of socks and underwear, distributed in Italy by Blue Distribution, for the first time made a collaboration with a European artist, Sfera Ebbasta. Stance X Sfera is a capsule of three models of cotton socks designed with a total anti-conventional spirit. “Sfera Rockstar” in neon green, the “Sfera Money” model with silver details and the eponymous “Sfera Ebbasta” in purple.
Nike
2018
The rap/streetwear pairing has always represented a very successful combination, which over the years has managed to evolve and come up with more and more interesting and elaborate features. Sfera Ebbasta was the first Italian artist to release a reinterpretation of an acclaimed model of sneakers. In December 2017, on the occasion of the launch of “Rockstar,” his album, the Milanese artist joined forces with Foot Locker and Nike to create a very interesting Air Force 1 Pack, composed of the classic Low variant in white, embellished with pink and blue laces, and two tags that read the rapper’s initials “$€.”

OTHER ARTISTS

SFERA EBBASTA
RKOMI
IRAMA
GUÈ
CHARLIE CHARLES
GAIA
EPOQUE
SHABLO
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